Why a Fall Flavor is Becoming an Obsession in Central Florida

In 2013 pumpkin spice sold over $308 million worth of “fall” Autumn Pumpkin Spice Latteflavored beverages and treats. That’s 14% more than the year prior. And when you take into consideration that this flavor profile is most typically only offered September-December it’s no surprise that in a recent report from Vending Market Watch that 34% of survey respondents associate pumpkin spice as the leading Fall flavor (sorry apple).
And although some (a lot) would credit the PSL (3 letters used in association with Starbuck’s Pumpkin Spice Latte) for initiating this flavor profile buzz, experts are suggesting a variety of reasons why this trend is growing.
Girl_coffee1. Absence makes the heart (and taste buds) grow fonder – Although some stores/restaurants are bring in the pumpkin spice flavors earlier in the year (some as early as August) it’s usually completely off the shelves by the New Year, leaving Orlando consumers longing for 8 months until it reappears.
2. Seasonal can often be perceived as fresher – in one survey 58% of participants said they associated seasonal products with freshness.
3. The tried and true supply and demand theory applies – where apple cider and apple picking are still associated with the Fall season, apples are also in our produce aisles 365 days a year, whereas pumpkins are limited to the Halloween and Thanksgiving season.
4. It’s broad definition – Although other seasonal flavorings (i.e. apples and peppermint) are often limited editions on restaurant menus and grocery store shelves, they are also very defined. In contrast “pumpkin spice” is associated with a large variety of flavors including cinnamon, nutmeg, clove, ginger and all spice. In fact in many pumpkin spice products, pumpkin is not even an ingredient. coffeebeans sack
5. A large variety – Pumpkin spice’s broad definition gives lots of wiggle room for a wide assortment of snack and beverage distributors to cash in on the seasonal jack pot. From beer to cookies to chips, there is something for everyone whether you’re looking for something sweet or savory.
In short, for a number of reasons it looks like pumpkin spice is here to stay. So, if you’re a consumer in Orlando we hope you enjoy the seasonal varieties and don’t get too annoyed by the pumpkin spice invasion at your favorite grocery stores, coffee shops and restaurants.
Tell us why you are or aren’t a pumpkin spice fan here. And if you are a fan, feel free to share your favorite treat or recipe here! If you are looking for a break room service to contact Blindster Refreshments today at (407) 730-6629 for a free no-obligation consultation of your break room needs.