Identifying that organic sports drinks options were lacking in the market, Honest Tea is launching a new line of organic sports drinks called Honest Sport. Piloted at the Pentagon City Whole Foods Market in Arlington, Va., on June 29, 2016, Honest Sport is currently available in 16.9 fl. oz. bottles of lemon, orange or berry flavors, and each bottle includes only 100 calories. Like all other Honest products, Honest Sport is also certified organic.
According to Seth Goldman, co-founder of Honest Tea, this new product is offering a delicious, yet organic sports drink option to cater to athletes looking for a healthier option for mid- or post-workout hydration. Like other popular sports drinks, Honest Sport delivers a balance of electrolytes and carbohydrates to rejuvenate athletes after rigorous activity, conforming to The American College of Sports Medicine’s guidelines for sports drink formulation, while being made with simple, premium organic ingredients.
“Just as the idea for Honest Tea was sparked during a run, the idea for Honest Sport came to life after I finished a triathlon,” said Goldman. “With the athlete’s needs in mind, we designed the beverage and its packaging to reflect the three key roles of a sports drink: refreshment, refueling and rehydration.”
In addition to using only certified organic ingredients, the new product is sweetened with Fair Trade Certified™ sugar. Therefore, with every purchase of Honest Sport, a contribution is made to Honest Tea’s Fair Trade sugarcane supplier community in Paraguay. These contributions go toward the promotion of safe, healthy working conditions for the local labor force, while supporting practices that protect the environment.
The introduction of Honest Sport offers a compelling new product for vending consumers in Orlando, as the sports drink category continues to increase in popularity as well as healthier vending options. Also, it’s coming in at a reasonable price point – $1.99 per bottle – which is certainly not price prohibitive for the typical organic food customer.
This product will continue to be introduced at other Whole Foods Market locations in the Mid-Atlantic region and other select regions throughout the remainder of 2016. No other details are available at this time, but we’ll keep you posted once we’re able to add it to our product lineup.