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Honest Tea Gets Real On Sports Drinks

Healthy beverage options for your Orlando breakroomIdentifying that organic sports drinks options were lacking in the market, Honest Tea is launching a new line of organic sports drinks called Honest Sport. Piloted at the Pentagon City Whole Foods Market in Arlington, Va., on June 29, 2016, Honest Sport is currently available in 16.9 fl. oz. bottles of lemon, orange or berry flavors, and each bottle includes only 100 calories. Like all other Honest products, Honest Sport is also certified organic.

According to Seth Goldman, co-founder of Honest Tea, this new product is offering a delicious, yet organic sports drink option to cater to athletes looking for a healthier option for mid- or post-workout hydration. Like other popular sports drinks, Honest Sport delivers a balance of electrolytes and carbohydrates to rejuvenate athletes after rigorous activity, conforming to The American College of Sports Medicine’s guidelines for sports drink formulation, while being made with simple, premium organic ingredients.

“Just as the idea for Honest Tea was sparked during a run, the idea for Honest Sport came to life after I finished a triathlon,” said Goldman. “With the athlete’s needs in mind, we designed the beverage and its packaging to reflect the three key roles of a sports drink: refreshment, refueling and rehydration.”

In addition to using only certified organic ingredients, the new product is sweetened with Fair Trade Certified™ sugar. Therefore, with every purchase of Honest Sport, a contribution is made to Honest Tea’s Fair Trade sugarcane supplier community in Paraguay. These contributions go toward the promotion of safe, healthy working conditions for the local labor force, while supporting practices that protect the environment.

The introduction of Honest Sport offers a compelling new product for vending consumers in Orlando, as the sports drink category continues to increase in popularity as well as healthier vending options. Also, it’s coming in at a reasonable price point – $1.99 per bottle – which is certainly not price prohibitive for the typical organic food customer.

This product will continue to be introduced at other Whole Foods Market locations in the Mid-Atlantic region and other select regions throughout the remainder of 2016. No other details are available at this time, but we’ll keep you posted once we’re able to add it to our product lineup.

Looking for a healthy break room solution at your Orlando and Central Florida office? Call Blindster Refreshments today at 407-730-6629 for a no-obligation consultation of your vending needs.

Employees in Orlando Will Pay Extra for Snacks with High Quality Ingredients

Healthy snacks in OrlandoMost Americans know the benefits of eating healthy, even if it’s just losing some weight. In addition, many Americans want to eat healthier, but lack the motivation. In fact, according to Mintel, the top reason for not eating healthy is lack of availability. The other reasons for eating badly includes cost, confusion, time, and taste. However, one of the easiest ways to offer healthy food is in your Orlando office. In fact, 73% of consumers are willing to pay more for snacks with high quality ingredients. Additionally, 50% of consumers said they would buy more from specialty snack shops if healthier snacks were offered.

In today’s quick, instantaneous gratification for nearly everything, it’s no surprise people reach for whatever is convenient. In fact, 80% of Americans believes being healthy requires sacrifices, while 64% of consumers agree that snacking is necessary to get through the day. Essentially, consumers need snacks, but don’t want to sacrifice time, money, taste, or other reasons to fulfill their cravings. Lauren Bonetto of Mintel, a Lifestyles & Leisure Analyst at Mintel, said Americans believe “living a modern lifestyle impedes their ability to be healthy.”

Millennials, in particular, would be motivated by healthy snack options. Many dine at snack shops to treat themselves (60%) and as a way to gain an energy boost (38%). In addition, 71% of millennials say snacks are best eaten on the go. According to Diana Kelter, a Foodservice Analyst at Mintel, millennials are “America’s primary snacking generation.” As a result, snack shops acts as a great destination for quick treats in their fast-paced lives. They are also very conscious of the way they spend their money, according to a study by T. Rowe Price. For those over 18 years old, 75% of millennials track their expenses carefully and diligently, while 67% save “by any means necessary.” This means their monetary choices are made consciously.

 

Everyone benefits in healthier food choices. Healthier food intake leads to less half days, due to doctor appointments. The benefits for healthy eating does wonders for the body and brain and actually saves consumers money. In fact, adding produce and lean meat adds $1.50 a day to food costs, but you save $2.71 for every dollar spent by preventing health problems. For this reason alone, loyalty programs would be a worthy endeavor. If millennials decide to spend their money, it needs to be worthwhile in their eyes.

If the product is convenient, wallet-friendly, clearly beneficial, timely, and tasty, what’s not to like? If food is available in your Orlando office, healthy, and inexpensive, it would solve many reasons Americans don’t eat healthy. Finding a way to incorporate savvy spenders in a generation of happy hour attenders could be the best decision for businesses and consumers alike.

If you are looking for healthy options for your Orlando breakroom, call Blindster Refreshments today at 407-730-6629 for a free, no obligation consultation, where we can help you with your breakroom needs.